
K2's Global Marketing Director, James Marshall, gives a first-hand account of visiting the new São Paulo school, fresh from his return from Brazil.
Just over two years ago, I was fortunate enough to accompany Nick Plummer, Phil Hunt, Patricia Tavares and Ana Paduan on a very special visit. What made it so significant was that this visit, to the site of a school in a São Paulo favela, resulted in the K2 Foundation taking on its first major project.
Since embarking on this journey, we have talked a lot about the school; where the project started and how it has evolved since its inception. How, in true K2 style, what began life as a major renovation project, grew legs and developed into plans to construct a brand-new school – a pivot that was deemed necessary to be able to provide all the facilities needed to offer a fully accessible educational experience.

Building a new school anywhere in the world is a major undertaking, and this was no different in Brazil. Despite the unforeseen barriers that needed to be overcome along the way, the project team persevered, and we’re overjoyed to announce that the school is open.
With the project now complete, the time has come to begin sharing the result of almost two years’ hard work and dedication. Over the coming weeks, we will be releasing a bonus episode of the Personally Speaking podcast, as well as a feature film, to help us tell the story of the school to all of you, as well as our partners, clients and the wider world. We will be discussing the origins of the project and showcasing what has been accomplished.
Whilst these are in production, I wanted to share my first-hand experience of visiting the school in its opening week.
At the end of January, I headed back to Brazil, honoured to be meeting up with Phil, Patricia and Ana again to visit the new school and witness the incredible work that has taken place since I was last there.
What was planned, was a three-day visit to document the incredible achievements of everyone who has been involved in the delivery of the school project; K2 team members, our clients and supply chain partners, and of course those who have been on the ground project managing the construction. What unfolded, was a once-in-a-lifetime experience, and the chance to see in-person how the school building has provided much more than bricks and mortar to the local community. The new school has not only given children and staff a safe space in which they are able to thrive together, but its construction has also driven development in the immediate vicinity and beyond. By bringing investment, infrastructure, education and opportunity to the area it is changing not just the local landscape, it is changing futures.
Travel time between the school and K2’s São Paulo office is 1-2 hours, depending on traffic and weather. Making this journey at the beginning and end of the day provided time for reflection and an opportunity to consider the impact of the project, not just for the children who will be attending the school, but for the people of Parelheiros.”


Driving through the streets of the favela, there is always lots of activity; locals going about their daily life, bikes being ridden, football being played, dogs off on their canine adventures – it feels welcoming, and full of life.
Passing the original school, still notable on the street for its bold artwork on the now closed and locked shutters, it seems small, huddled between the buildings that flank it. By contrast, as we approach the new school, the vibrant colours of a fresh new art installation signal something special to come.
The new building is spectacular. A bright, Lego–like, colourful block of joy sits proudly in the new location. As we get out of the car, the sounds of play and happiness fill the air – this noise, coupled with the sight of the K2 logo painted on the front of the building, evokes a sense of pride and feeling of emotion that is hard to put into words.
The new school boasts the following features and facilities:
Whilst much of this might seem like a given, the sort of things you would expect to see in any fully operational school, many of these fairly basic facilities were not present in the old building.
Each day I entered that school with my K2 colleagues, I was welcomed with smiles, waves, and by the last day a “hello James and feel (Phil)!” in near perfect English.
Whilst there, we spent time documenting everything, photographing and filming the children, teachers, staff, local supporters and school facilities, hoping to capture the essence of the project, and create a rich mix of video and images to help us shine a light on the school and our collective success.
Every day of the trip was different. Below is just a small sample of some of what we saw during our visit, though seemingly simple, all monumental to this community:


We see the school as a place of opportunity, a place that offers brighter futures for these children, their teachers and the community.
Exactly what the future holds and what shape these opportunities will take, only time will tell, but we can feel enormously proud thinking about the role the school will play in helping dreams to be realised.
We look forward to sharing a walk-through of the school and hearing from those who are now enjoying the results of the hard work put in by all of you, the supporters of the K2 Foundation.