Empowering Young Futures Through the Beautiful Game

A shared connection to Brazil

Our flagship project is our long-term partnership with Associação Semeando Amor in São Paulo, Brazil, where we've funded and supported the rebuilding of a safe, inspiring community school serving children and families from a local favela community.

What began as a vision to create a place where children could learn, grow and feel safe has become a long-term commitment to supporting education, wellbeing and opportunity for future generations.

Today, we're seeing that vision become a reality. By continuing to support the school, we're helping create lasting opportunities for children, families and the wider community, ensuring the impact extends far beyond the classroom.

JOGA was born from the culture and creativity of Brazilian football, making this partnership a natural fit. Together, we're combining the power of education and sport to inspire confidence, encourage ambition and create opportunities that can change lives.

More than a donation

This partnership is about far more than fundraising.

Alongside donating a percentage of profits from every Christo collection purchase, JOGA has committed to providing products from its youth range, JOGA Starz, directly to the children at the school.

These donations will give children the opportunity to enjoy sport, build confidence, express themselves and experience the sense of belonging that football can create.

Together, we're helping ensure children not only have a place to learn, but also opportunities to play, grow and thrive.

Stronger together

At the K2 Foundation, we believe lasting impact is created through collaboration.

Every partnership we build is founded on shared values, mutual trust and a common ambition to create opportunities that improve lives.

The partnership with JOGA is a fantastic example of that approach, bringing together two organisations connected by a shared belief in the power of community, opportunity and the positive influence that sport can have on young people.

Shelley Jarlett-Hill, K2 Foundation Committee member and Global Head of Marketing at K2 Group, said:

"From the moment we met the JOGA team, it was clear we shared a common belief in the power of community and opportunity. This partnership marks an exciting new chapter for the Foundation. Together, we're creating opportunities for children through education, sport and community, and we hope it's the first of many organisations that choose to join us on our journey."

Aimee Sale, Retention & Organic Marketing Lead at JOGA, added:

"When we learned about the K2 Foundation's school project in Brazil, we knew there was a natural alignment between our organisations. We're proud to support the Foundation and look forward to creating opportunities for the next generation, both on and off the pitch."

Discover the Christo Collection

The Christo collection is now available through the JOGA online store.

Every purchase helps the K2 Foundation continue supporting Associação Semeando Amor in São Paulo, Brazil, creating opportunities for children through education, community and brighter futures.

By choosing the Christo collection, you're helping us continue investing in projects that make a lasting difference to children and families, not just today, but for years to come.

Explore the JOGA Christo Collection: https://shopjoga.com/collections/cristo  

Looking Ahead

The partnership with JOGA is the first of several exciting collaborations we're developing as part of our new Foundation strategy.

Together with our charity partners, supporters, volunteers and communities around the world, we're building something that goes far beyond fundraising.

We're creating opportunities.

We're building brighter futures.

And we're only just getting started.

Follow JOGA on Socials:

Instagram: https://www.instagram.com/jogaglobal/  

TikTok: https://www.tiktok.com/@jogaglobal  

LinkedIn: https://www.linkedin.com/company/jogaglobal  

Moving Futures. Delivering Impact.